About Prosperity Insurance

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Our Story

At Prosperity Insurance, we started with a simple yet powerful idea: to make insurance easy, accessible, and personalized for everyone. Founded by a team of seasoned insurance professionals who saw firsthand the confusion and frustration that often accompany insurance decisions, we set out on a mission to change the way people view and interact with insurance.

We understand that life is full of uncertainties, and we believe that insurance should be there to provide peace of mind, not stress. With our deep industry expertise and commitment to customer-centric values, we strive to offer tailored insurance solutions that meet the unique needs of each individual and family. We work to simplify the complex world of insurance and ensure our clients are protected no matter where life takes them. 

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20 Years of Experience

Who We Are

Meet Alec and Colten, the dedicated founders of Prosperity Insurance. Based in Fort Wayne, Indiana, they share a passion for empowering individuals, families, and businesses with the insurance coverage they need to feel secure. With a commitment to community and personalized service, Alec and Colten strive to make insurance simple, accessible, and tailored to each client’s unique needs.

Alec Gusching

Alec Gusching

Founder
Alec was born and raised in Fort Wayne, IN. He played collegiate football at Trine University, in Angola, IN. Alec is passionate about helping protect you by providing the best possible service and solutions the insurance industry can offer. When he’s not working, he’s probably spending time with his wife, Georgia, and his daughter, Ellie. He enjoys reading, spending time with friends and family, a hot day on the lake, and a good card game. Fun fact about Alec: he has officiated a wedding before!
Colten Parker

Colten Parker

Founder
Born and raised in Fort Wayne/New Haven, Indiana, I have a passion for risk management and finance, which I cultivated during my time at the University of Saint Francis. Outside of my professional interests, I thrive on spending quality time with friends and family, and I enjoy the thrill of racing cars and off-roading. Dedicated to self-development and accomplishing my goals, I strive to continuously grow both personally and professionally.

Why Choose Us?

At Prosperity Insurance, we stand apart because of our deep local expertise, extensive years of experience, and unwavering customer focus. What truly sets us apart is our client-centric approach, which is built around understanding each individual’s or business’s unique needs and offering customized solutions that align with those needs.

Local Expertise

We are deeply rooted in the community, with a thorough understanding of the specific challenges and needs faced by individuals and businesses in our area. This local knowledge allows us to provide insurance solutions that are not only relevant but tailored to the unique circumstances of our clients.

Years of Experience

With decades of collective experience in the insurance industry, we bring valuable insight to every client relationship. Our team's expertise spans across various insurance sectors, enabling us to handle even the most complex cases. Whether you need personal coverage or business protection, we know what it takes to secure the best outcomes for our clients.

Client-Centric Approach

At the heart of everything we do is a commitment to putting our clients first. We don’t offer one-size-fits-all solutions; instead, we take the time to truly understand your goals, challenges, and circumstances, providing recommendations that make sense for you. Our focus is always on delivering the right coverage, not just the easiest sale.

Relationship-Focused

We believe that building lasting relationships is key to providing the best service. Our clients are not just policyholders—they are partners in our eyes. We strive to be there for you every step of the way, offering ongoing support, advice, and adjustments to your policies as your life and business evolve.

Outcome-Driven

Ultimately, our goal is to deliver outcome-driven results. We don’t stop at selling insurance; we focus on ensuring that our clients have the right protection in place, now and in the future. We regularly review policies and adjust strategies to align with your changing needs, ensuring continuous, reliable coverage.

This combination of local expertise, experience, client focus, and commitment to long-term relationships makes us not just an insurance provider, but a partner in your journey to financial security.

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Our Mission

Our mission is to provide holistic insurance planning that covers all aspects of your life. We aim to be a one-stop shop for all your insurance needs, offering a full spectrum of products that work seamlessly together. Whether you’re seeking protection for your health, home, business, or future, our goal is to ensure that every piece of your insurance puzzle fits perfectly into place.

We pride ourselves on understanding your unique circumstances and working closely with you to develop a personalized insurance strategy. Our approach goes beyond selling policies—we are here to educate, guide, and empower you to make informed decisions about your coverage. Our mission is to be your trusted partner, not just for today, but for every step of your life’s journey.

By providing a wide range of options, we aim to give our clients the flexibility and security to feel confident in their decisions. At Prosperity Insurance, we don’t just provide insurance; we provide the peace of mind that comes from knowing that you and your loved ones are fully covered.

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Call: (260) 452-0141‬